Should I Use a Subdomain?

A description and look at the benefits to your business and professional image

I’m writing this not to get you to become a techie, but because I’m considering changing my substack to a custom domain, this may interest those considering such a move. I’ll believe it’s worth the effort as part of your business brand.

Many currently use a generic domain, like "yourname.substack.com," but a custom domain enables users to have a more pro…